Seller fees and pricing
Every charge on Sello: who pays it, what it is charged on, and how it is calculated. Values on this page are read live from the same settings the checkout and your earnings use.
Summary
| Fee | Rate | Paid by | Charged on |
|---|---|---|---|
| Platform fee | 8.95% + €0.99–€2.95/item | Buyer or seller | Your own physical and digital items |
| Dropship fee | 8.95% + $2.45/unit | Seller | Dropship items, inside the price |
| Minimum Sello fee | €2.95/order | Buyer or seller | Any order with a platform or dropship fee |
| Payment processor fee | 3.95%–6.95% + €0.30–€3.50 Varies by payment method | Buyer | Items total, by payment method |
| Order insurance | 11.45% + €1.89 | Buyer | Optional, physical items |
| SWIFT bank transfer | 1% + €3.95 | Seller | Each payout to your bank |
| PayPal payout | 2% + €3.95 | Seller | Each payout to PayPal |
| Order link | no extra fee | No charge | Priced like a store order |
| Chargeback | €75.00 | Seller | Each chargeback |
Platform fee platform_fee.own Buyer or seller
Sello's commission on the physical and digital products you sell and ship yourself. It is a percentage of the line plus a flat amount per item that gets smaller as the item price goes up. Services carry no platform fee.
| Item price | Per-item amount | Plus |
|---|---|---|
| €0.00 – €20.99 | €2.95 | 8.95% of the line |
| €21.00 – €49.99 | €2.25 | 8.95% of the line |
| €50.00 – €99.99 | €1.45 | 8.95% of the line |
| €100.00 and up | €0.99 | 8.95% of the line |
- Who pays
- Your store's Add Sello fee at checkout setting decides it. On (the default): the buyer pays it as a "Platform fee" line and you keep your full price. Off: the buyer pays your listed price and the fee comes out of your earnings.
- Frozen
- The rate is saved on each order when it is placed, so a later change never alters a past order.
- Minimum
- At least €2.95 per order. If the percentage and per-item amounts come to less, the difference is added: on the buyer's Platform fee line when your store adds the fee at checkout, otherwise from your earnings.
- Services
- No platform fee.
Dropship fee platform_fee.dropship Seller
Products fulfilled by Sello's partners. Your profit is the price minus the sourcing cost and this fee, and the product's minimum price makes sure it can never sell at a loss.
- Sourcing cost
- Shown on the product before you import it.
- Minimum
- At least €2.95 per order, taken from your earnings when the fee comes to less. The product's minimum price already covers it, so an order still makes a profit.
- Frozen
- The fee schedule and sourcing cost are saved on the product when you import it.
- Shipping
- Paid by the buyer and passed to the fulfillment partner. It does not come out of your profit.
- Currency
- Supplier costs are in USD; the app shows them converted to your currency.
Payment processor fees payment_fee Buyer
Each payment method has its own fee, added to the buyer's total and shown before they pay. It covers what the payment provider charges Sello. It never comes out of your earnings, and it is not refunded because the provider keeps it.
Credit or Debit Card
3.95% + €3.00
min €3.00
ACH Direct Debit
6% + €2.50
Alipay
6% + €2.50
BLIK
6% + €2.50
Klarna
6.95% + €3.50
min €4.00
Clearpay
6% + €2.50
EPS
6% + €2.50
Bancontact
6% + €2.50
iDEAL | Wero
6% + €2.50
SEPA Direct Debit
4.2% + €0.30
min €0.50
Multibanco
6% + €2.50
Link
6% + €2.50
WeChat Pay
6% + €2.50
Bacs Direct Debit
6% + €2.50
Charged on the items total only, never on shipping or the platform fee. Fixed amounts are converted into the buyer's currency. Each store chooses which of these methods it accepts.
Order insurance addon.insurance Buyer
Optional cover the buyer can add at the cart or checkout. If the parcel is lost, stolen, damaged or never delivered, Sello refunds the covered items. It never comes out of your earnings.
- Insured items
- The physical items in the order, after discounts. Digital items are not covered.
- Minimum
- €3.80, plus €1.60 for each extra item.
- Maximum
- €34.90 per order.
Express shipping addon.express Buyer
Optional faster handling for items fulfilled by Sello's partners. Paid to the partner, not taken from your earnings.
Shipping shipping Buyer
- Your products
- Free, or the rates you set per destination zone. The shipping the buyer pays goes to you, to cover postage.
- Dropship
- Worked out from the product's weight and the destination, and paid to the fulfillment partner.
- All-inclusive
- Your store can include shipping in the product price instead. The money is the same; only how it is shown changes.
Price rounding price_rounding Buyer
An optional store setting that shows buyers clean prices in their currency. Prices only ever round up, and the difference is split: 50% goes to you and 50% to Sello. Discounted products are never rounded.
First-order discount discount.first_order Seller
An optional offer you can turn on for your store, with your own code name, amount and minimum. It is funded from your profit, never from Sello's platform fee, and it can never take your earnings on an order below zero. In a cart with several stores it only discounts your own items. Your own discount codes work the same way.
Payouts & reserve payouts
| Item | Value | What it means |
|---|---|---|
| SWIFT bank transfer fee | 1% + €3.95 | Per payout to a bank account: a share of the amount plus a fixed part, taken from the amount paid out. |
| PayPal payout fee | 2% + €3.95 | Per payout to PayPal, taken the same way. |
| Minimum payout | €79.95 | Smallest amount you can request. |
| Clearing period | 7 days | After an order is completed, before its earnings are available. |
| Rolling reserve | 20% | Held back from your balance to cover refunds and disputes, then released. |
| Arrival time | ~5 business days | From request to your bank. |
PayPal fee €13.95, you receive €486.05
- Which fee
- Set by where your payouts go: a bank account pays the SWIFT bank transfer fee, a PayPal account pays the PayPal fee. You see the exact fee before you confirm a payout.
- Frozen
- The fee is worked out once, when you request the payout, so a later change never alters it.
- Currency
- Payouts and their fees are in EUR. Your bank or PayPal may charge its own conversion fee if your account is in another currency.
Order links payment_link No charge
Order links you create in the app cost the buyer exactly what an order from your store checkout costs. There is no link fee: the platform fee follows your store's setting and the payment processor fee follows the method the buyer pays with.
Refunds & disputes refunds Seller
| Event | Fee | Details |
|---|---|---|
| Refund you issue | €6.95 | The buyer gets the items and every fee back except the payment fee, which the payment provider keeps. |
| Chargeback (bank dispute) | €75.00 | Charged when a buyer disputes a payment with their bank. The full disputed amount is held from your balance while the case is reviewed and returned if you win. The fee is not returned. |
Worked example
One €40.00 item of your own, platform fee added at checkout, paid by card.
| Line | Amount | Note |
|---|---|---|
| Item | €40.00 | Your listed price |
| Platform fee | + €5.83 | 8.95% + €2.25 per item |
| Payment fee | + €4.58 | Card |
| Buyer pays | €50.41 | |
| You receive | €40.00 | Your full price |
With the fee taken from your price instead, the buyer pays €44.58 and you receive €34.17. Every order in the app shows its own exact breakdown.