Clean up a supplier listing before you publish it

Import a product from AliExpress, Taobao or 1688 and you inherit whatever the supplier wrote. That usually means a title stuffed with search keywords, a gallery of mismatched photos, and a size chart in Chinese. It works on wholesale buyers who already know what they are looking for. It will not work on yours.

Rewrite the title first

Supplier titles are search bait, the sort that reads “2024 New Fashion Women Casual Loose Cotton Long Sleeve Shirt Top Blouse”. Yours needs to read like a product rather than a query. Say what the thing is in the few words a person would use out loud.

Cut the gallery down

Most supplier galleries mix studio shots, lifestyle photos, size charts and watermarked images borrowed from three other sellers. Keep the ones that show the product clearly and drop the rest. You can change the cover photo and manage the gallery from Edit product, and add your own photos if you ever shoot any.

Fix the variant names

Variations import automatically, which is convenient right up until you look at them. Labels like “Style 3” or a string of Chinese characters tell a buyer nothing. Ask Sello AI to translate and rename them and it rewrites the whole set into something readable like “Black, M”. While you are in there, switch off the variations you do not want to sell and set a separate price on any that cost you more.

Write a description a person would finish

Supplier descriptions are specification dumps. Buyers want to know what the product does for them, what it is made of, and how it fits. Two or three short paragraphs beat a table of dimensions copied out of a factory listing, and they give you somewhere natural to put the delivery window.

Then read your own product page

Open the page before you promote it, on a phone, as a stranger would. Sello already puts the trust badges, the payment icons and the note about partner fulfillment on there for you. The part that is yours is the top: a clear name, a photo that loads, a price that makes sense, and no leftover text from a factory in Guangdong.