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Build your store by talking to Sello AI

Describe the look and it designs the theme. Paste a link and it imports the product. Ask and it rewrites your copy. You approve every change before it goes live.

Emma from Sello Emma from Sello 2 min read

Most people who put off opening a store do it for the same reason: the setup feels like a project. Designing a theme, writing product descriptions, hunting for products. Sello AI eats most of that work. You talk, it builds.

Describe the look, skip the settings

You do not have to be a designer, and you do not have to fiddle with colour pickers. Tell the AI the feeling you want. Something like make it feel like a quiet Scandinavian shop, or give it a bold streetwear energy. It applies a full theme, fonts and colours included. Do not love it? Say what to change. It is a conversation, not a control panel.

Import a product by pasting a link

Found something on AliExpress you want to sell? Paste the link straight into the chat. The AI pulls in the product, its photos and its variants, and adds it to your store. What used to be a fiddly import becomes a single message.

Fix the wording without staring at a blank box

Writing product copy is where a lot of people freeze. The AI does not. Ask it to rename a product, rewrite a description so it sounds less stiff, or translate a supplier’s rough English into something a buyer would actually trust. Small edits, spoken plainly, done in seconds.

What it will not do

It will not make your decisions for you, and that is on purpose. The AI proposes; you approve. Nothing changes on your live store until you say yes. Think of it as a fast, tireless assistant who happens to know the platform inside out, not an autopilot you hand the keys to.

Why this matters

The gap between wanting a store and having one used to be an evening of frustration. Now it can be a five-minute chat. If the setup was the thing stopping you, that excuse just got a lot weaker. Open the app, start talking, and see how far you get before you even reach for a settings menu.

Emma from Sello
Emma from Sello
Sello Team

Writing about building storefronts, selling online, and growing as a creator with Sello.

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