Pricing is where dropshipping businesses quietly succeed or fail. Sell too cheap and you work for nothing; sell too expensive and nobody clicks buy. Here is a framework that keeps you honest on both ends.
Your real cost per sale is not just the supplier price. It is sourcing cost plus platform fees plus payment costs. On Sello every import shows this stack before you publish, and the built-in minimum price floor already includes it, so the floor you see is a real break-even plus a guaranteed small margin.
A resale price around three times the sourcing cost is the classic dropshipping baseline, and it is Sello’s default suggestion. It leaves room for the costs above plus marketing spend, refunds and the occasional lost parcel. From there, adjust for what the product is worth to the buyer, not what it cost you.
On Sello, weight-based shipping is charged to the buyer at checkout and covers fulfillment. Resist the urge to hide shipping by inflating your price and advertising free delivery on heavy items; transparent product prices convert better with audiences who already trust you.
Clean numbers sell: 19, 24, 29. Multi-currency rounding on Sello does this automatically per currency. And when in doubt, run the experiment: same product, two prices, two weeks. The dashboard will tell you which one actually earns more profit, not just more orders.